Quick answer
Basic Web images handling is usually free; a local browser tool can convert/compress/check it. Web images affect LCP/bandwidth; export at display size instead of a 4000px original.
Why it matters
Rule out free options before paying for software or a service.
1x/2x variants are usually enough.
Step by step
- Back up the original; never overwrite the only copy.
- Confirm the target platform's format, dimensions and size limit.
- Cap the longest side first, then quality; change one variable at a time.
- Compare size and sharpness after compressing, and step back one setting if needed.
- Keep the original until the output is confirmed.
Common mistakes
- Chasing the smallest file and blurring text/edges.
- Converting transparent PNG to JPEG, turning transparency white or black.
- Recompressing the same file and accumulating loss.
- Overwriting the original, so a bad result cannot be undone.
Checklist
- Original backed up.
- Output format/dimensions/size meet the platform.
- Text is readable and transparency is correct.
- Verified in the real page/email/upload field.
- Original kept until confirmed.
Key facts
- 1x/2x variants are usually enough.
- WebP/AVIF can reduce size further.
FAQ
Do I need to pay to handle Web images?
Basic Web images handling is usually free; a local browser tool can convert/compress/check it. Web images affect LCP/bandwidth; export at display size instead of a 4000px original.
How long does it take?
Usually 1-3 minutes; for intermittent issues, run 30 seconds and retest elsewhere.
Is data uploaded?
Runs locally and does not upload video/audio; extensions may still read the page.
Source: Web.dev images